3 Ways to Make the Most of Small Business Saturday

Small Business Saturday—November 29 this year—is an annual chance for small businesses to engage their customers and local communities around the benefits of supporting locally owned businesses.  

This annual event could be a huge opportunity to draw more customers into your store and boost holiday sales. Here are some effective ways to maximize your reach on Small Business Saturday.

1. Host Special Events

Many businesses will be hosting special events on Small Business Saturday to draw in shoppers. An event is a chance to give shoppers a memorable experience that they can’t get at other businesses or on other days of the year.

2. Offer Small Business Saturday-Only Promotions

Many retailers and restaurants are designing special promotions around Small Business Saturday, whether giving shoppers freebies or special discounts.

3. Band Together with Other Businesses


Many small businesses find they can drum up more publicity for their business by joining forces with other local businesses. Working together with other businesses and enlisting the help of neighborhood associations or economic development groups can help generate more awareness of the day and the events happening around it.

For more information and examples of how other small businesses have made the most of Small Business Saturday visit AmericanExpress.com